MICHAEL "Bird-Dawg" BERGDAHL worked with Sam Walton as Wal-Mart's Director of the Home Office People Division. He has also worked as a turnaround specialist for American Eagle Outfitters, and prior to that, he was on the supply side of retailing with PepsiCo's Frito-Lay Division. Currently, Bergdahl is a full-time speaker and business coach—drawing on his twenty-seven years of business experience. His first book, What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, was also published by Wiley.