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Selling the Sea: An Inside Look at the Cruise Industry, 2nd Edition
ISBN: 978-0-471-74918-9
Paperback
352 pages
April 2007
US $40.00 Add to Cart

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Other Available Formats: Adobe E-Book
  • Description
  • Table of Contents
  • Author Information
Bob Dickinson, President and CEO of Carnival Cruise Lines, is one of the leisure travel industry's most accomplished and respected leaders. At the helm of the world's most popular cruise line, Dickinson oversees 37,000 employees and twenty-two cruise ships that carry more than 3 million passengers annually. He is the recipient of numerous professional accolades including being named to the Travel Industry Association of America's Hall of Leaders, as well as one of America's top marketers by Advertising Age magazine.

Andy Vladimir is Associate Professor Emeritus of Marketing and Management at Florida International University School of Hospitality and Tourism Management. He is the former director of tourism for the Government of Bermuda, and a well-known business and consumer travel writer who specializes in covering the cruise industry.