Selling the Sea: An Inside Look at the Cruise Industry, 2nd EditionISBN: 978-0-471-74918-9
Paperback
352 pages
April 2007
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- The only book that covers the business of the cruise industry
- Provides an insider’s view on how the cruising business operates and how it is evolving
- Describes management, marketing, and sales techniques that have led to cruising’s growth
- Provides real-world anecdotes from the men and women who work in the industry
Buy Both and Save 25%!
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Selling the Sea: An Inside Look at the Cruise Industry, 2nd Edition (US $40.00)
-and- Ecotourism, 2nd Edition (US $68.95)
Total List Price: US $108.95
Discounted Price: US $81.71 (Save: US $27.24)
