 Selling the Sea: An Inside Look at the Cruise Industry, 2nd Edition
ISBN: 978-0-471-74918-9
Paperback
352 pages
April 2007
US $40.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book
|
Visit Wiley's Higher Education Site for:
Instructors may request an evaluation copy for this title.
|
Acknowledgments.
Chapter 1 Casting Off: The Evolution from Steamship Transportation to Cruising as a Vacation.
Chapter 2 Coming About: The Foundation of the Modern Cruise Industry.
Chapter 3 Life on the Ocean Wave: Living and Working Aboard Modern Cruise Ships.
Chapter 4 Home on the Rolling Deep: Case Studies in Backstage Management.
Chapter 5 Getting Underway: The Public Discovers Cruising Vacations.
Chapter 6 Your Cruise Line GPS: Positioning and Differentiation of Cruise Lines.
Chapter 7 Now Hear This: Marketing Communications—A View from the Bridge.
Chapter 8 Pieces of Eight: Making Money on the High Seas.
Chapter 9 Booking Passage: A Fresh Look at Today’s Travel Agent.
Chapter 10 Bob & Andy’s Vacation Store: Selling the Sea—The Way We’d Do It.
Appendix CLIA Member Cruise Lines.
Index.
;){kind=link}