Prologue: Making Waves.

Part I. How We Have Been, How We Have Changed.

Introduction: The Spaces Between Us.

Chapter 1. From Land To Information.

Lines Of Communication.

Getting Flattened.

Chapter 2. Technology's Trespass.

The Ties That Bind Us.

Distance Unites Us.

Can You Hear Me Now?.

The Age Of Transparency.

The Persistence Of Memory.

The Information Jinni Is Out of the Lamp.

Chapter 3. The Journey To How.

Just Do It.

The Certainty Gap.

The Limitations Of Rules.

Outbehaving the Competition.

How We Go Forward.

Part II. How We Think.

Introduction: The Paradox Of Journey.

Chapter 4. Playing To Your Strengths.

Help!.

You Can Judge A Book By Its Cover.

Looking Out For Number Two.

The Evolution Of What Is Valuable.

Believe It.

Chapter 5. From Can To Should.

Rules As Proxies.

Dancing With Rules.

On The Tip Of Your Tongue.

Unlocking Should.

Risk And Reward.

Chapter 6. Keeping Your Head In The Game.

Distraction.

Small Lapses, Large Costs.

Dissonance.

Doing Consonance.

Friction.

Putting It In The Whole.

Part III. How We Behave.

Introduction: How We Do What We Do.

Chapter 7. Doing Transparency.

Beyond Proxies And Surrogates.

ICU, UC Me.

The Market Defines You.

Say You Are Sorry.

Interpersonal Transparency.

Sig, Don't Zag.

Chapter 8. Trust.

The Soft Made Hard.

How High Is The Ceiling?

Going On A TRIP.

Tripping.

Doing Trust.

Trust Is The Drug.

Trust, But Verify.

Chapter 9. Reputation, Reputation, Reputation.

Reputation In A Wired World.

Reputational Capital.

Mismanaging Reputation Management.

A Second Chance.

Part IV. How We Govern.

Introduction: Innovating in How.

Chapter 10. Doing Culture.

The Sum Of All Hows.

The Spectrum Of Culture.

The Four Types Of Culture.

Five Hows Of Culture.

Chapter 11. The Case For Self-Governing Cultures.

Self-Governance On The Shop Floor.

Freedom Is Just Another Word.

Taking Culture For A Test-Drive.

Closing Gaps.

Values In Action.

A Journey To Culture.

Why Self-Governance Is The Future Of Business.

Chapter 12. The Leadership Framework.

Leadership.

Walking The Talk.

The First Five Hows Of Leadership.

Circles In Circles (A Thought).

The Leadership Framework, Continued.

Afterword.

Hows Matter.

Acknowledgments.

Notes.

Selected Bibliography.

Index.