For more than 130 years, families have trusted Pillsbury to make mealtimes special times. Pillsbury means favorite foods made easy. The Pillsbury brand holds the leadership position in the $1.5 billion refrigerated dough category, and the Pillsbury Doughboy is an American icon that adult consumers trust and children adore. Other dough-based products include Pillsbury frozen breakfast pastries, Pillsbury frozen waffles and Totino's frozen pizza and snacks. With 99% consumer brand awareness, Pillsbury products achieve 85% household penetration in the US—that's 82 million households, and 20 million copies of Pillsbury magazines are sold annually.