Pay Per Click Search Engine Marketing For DummiesISBN: 978-0-471-75494-7
Paperback
388 pages
February 2006
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Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
- Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
Buy Both and Save 25%!
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Pay Per Click Search Engine Marketing For Dummies (US $26.99)
-and- The Facebook Guide for People Over 50 (US $19.99)
Total List Price: US $46.98
Discounted Price: US $35.23 (Save: US $11.75)
