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Entrepreneurship
ISBN: 978-0-471-75545-6
Paperback
640 pages
March 2007
US $124.95 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
1. The Power of Entrepreneurship.

2. The Entrepreneurial Process.

3. Opportunity Recognition, Shaping, and Reshaping.

4. Understanding Your Business Model and Developing Your Strategy.

5. Entrepreneurial Marketing.

6. Building the Founding Team.

7. The Business Planning Process.

8. Building Your Pro-Forma Financial Statements.

9. Financing Entrepreneurial Ventures Worldwide.

10. Raising Money for Starting and Growing Businesses.

11. Debt and Other Forms of Financing.

12. Legal and Tax Issues.

13. Intellectual Property.

14. Entrepreneurial Growth.

Glossary.

Company Index.

Name Index.

Subject Index.

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