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A Pocket Guide to Business for Engineers and Surveyors

ISBN: 978-0-471-75849-5
288 pages
August 2009
A Pocket Guide to Business for Engineers and Surveyors (0471758493) cover image

Description

Pulling from his 30+ years of experience running his own engineering and surveying  services firm, Ed Bergeron gathers, in concise, practical, and often amusing writing, all the information an engineer or surveyor needs to know to grow their career, expand their business, manage staff and projects, understand the financial and legal aspects of their work, and conduct themselves in a professional and ethical manner when dealing with clients and colleagues.  Both the fields of surveying and engineering are making strides towards advancing their stature by increasingly requiring licensure, expanding continuing education offerings, and adding elements of professional practice into all levels of education.  This book presents the skills that differentiate the technician from the professional, and will serve as a tool for the advancement of the profession.
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Table of Contents

Preface ix

1 Professionalism & Business 1

What Is a Professional Surveyor or Engineer?  2

The Dual Career Path 7

Being an Entrepreneur versus Climbing the Corporate Ladder 9

Types of Business Organizations and Their Structure 11

2 Managing Yourself 17

A Personal Quiz 18

Paradigms 19

Principles 22

Maslow’s Hierarchy of Needs 23

Theory X & Y 25

Time Management 27

Interruptions 32

Procrastination 34

So What Is Personal Productivity Anyway? 36

So What’s the Big Deal about Increasing Productivity? 38

3 Communications 41

Different Types of Communications 42

The Communications Model & Managerial Effectiveness 43

Listening 45

Speaking 48

Written Communication 60

Roadblocks to Effective Communication 70

Avoiding Roadblocks to Effective Communications 71

4 Leaders, Managers, & Motivation 73

Motivation 75

Leadership 81

Summary 94

5 Project Management 95

An Introduction to Project Management as a System 96

Pitfalls of No Project Management 101

How Did I Get to Be a PM Anyway? 103

Why Is PM Necessary? 104

The Project Life Cycle 106

Planning, Organizing, & Implementing Your Projects 109

6 Ethics & Professionals 135

Introduction 135

An Ethical Dilemma 136

Examples of Unethical Behavior 138

Professional versus Nonprofessional Ethics 140

Values & Morals 142

Ethical Obligations to Others 145

Codes of Ethics 148

Enforceability of Codes of Ethics 151

The Role of Mentoring 152

7 Basics of Financial Accounting & Analysis for Managers 155

Introduction 155

Accounting Basics 158

Income & Income Statements 164

The Balance Sheet—A Snapshot in Time 169

Capital Sources 175

Budgets 177

8 Legal Issues 191

Introduction 191

Definitions 192

The Legal System 194

Basics of Tort Law 203

Professional Liability 205

9 Marketing Professional Services 211

Introduction 211

How Do Surveyors and Engineers Get Work? 212

The Selection Process—Different Strokes for Different Folks 213

What’s the Difference between Marketing, Advertising, and Sales? 216

The Market Planning Process 219

Prospecting 229

Maintenance Marketing & Cross-Selling 232

Interviews & Presentations 232

Scope of Work 238

Negotiating the Agreement 241

10 Ownership Transition 245

Introduction 245

The Leadership Development Plan 246

Planning for Ownership Transition—Exploring the Options 248

Bibliography 269

Index 271

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Author Information

H. Edmund Bergeron, PE, LLS, MBA, is the president of HEB, a civil, environmental, structural engineering, and land surveying services firm, and an adjunct faculty member at the University of New Hampshire. In addition, he is a member of the National Council of Examiners for Engineering and Surveying, former associate editor of the ASCE Journal of Management in Engineering, and a former member of the New Hampshire Joint Board of Licensure and Certification.

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Reviews

"Provides clear tutorials on expanding basic business knowledge, managing employees, marketing products and services, understanding the legal and financial aspects of a company, maintaining a professional image and communicating with confidence." (Book News, December 2009)
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