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A Pocket Guide to Business for Engineers and Surveyors

ISBN: 978-0-471-75849-5
288 pages
August 2009
A Pocket Guide to Business for Engineers and Surveyors (0471758493) cover image
Pulling from his 30+ years of experience running his own engineering and surveying  services firm, Ed Bergeron gathers, in concise, practical, and often amusing writing, all the information an engineer or surveyor needs to know to grow their career, expand their business, manage staff and projects, understand the financial and legal aspects of their work, and conduct themselves in a professional and ethical manner when dealing with clients and colleagues.  Both the fields of surveying and engineering are making strides towards advancing their stature by increasingly requiring licensure, expanding continuing education offerings, and adding elements of professional practice into all levels of education.  This book presents the skills that differentiate the technician from the professional, and will serve as a tool for the advancement of the profession.
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Preface.

Chapter 1: Professionalism & Business.

What is a professional surveyor or engineer?

The dual career path.

Entrepreneur v. climbing the corporate ladder.

Types of business organizations & structure within.

Chapter 2: Managing Yourself.

A Personal Quiz.

Paradigms.

Principals.

Maslow’s hierarchy of needs.

Theory X and Y.

Time Management.

Interruptions.

Procrastination.

So what is Personal Productivity Anyway?

So what’s the big deal about increasing productivity anyway?

Chapter 3: Communications.

Different Types of Communications.

The Communications Model and Managerial Effectiveness.

Listening.

Speaking.

Written Communication.

Roadblocks to Effective Communication.

Avoiding Roadblocks to Effective Communications.

CHAPTER 4: LEADERS, MANAGERS, & MOTIVATION.

Motivation.

Leadership.

Summary.

Chapter 5: Project Management.

I - An Introduction to Project Management as a System.

II - Pitfalls of No Project Management.

III - How did I get to be a PM anyway?

IV - Why is PM necessary?

V - The project life cycle.

VII - Planning, Organizing and Implementing your projects.

Chapter 6: Ethics and Professionals.

Introduction.

An Ethical Dilemma.

Examples of unethical behavior.

Professional v. nonprofessional ethics.

Values & morals.

Ethical Obligations to Others.

Codes of Ethics.

Enforceability of Codes of Ethics.

The Role of Mentoring.

Chapter 7: Basics of Financial Accounting & Chapter 8 - Financial Analysis for Managers.

Introduction.

Accounting basics.

Income & Income statements.

The Balance Sheet - a snapshot in time.

Capital sources.

Budgets.

Chapter 8: Legal Issue.

Introduction.

Definitions.

The Legal System.

Basics of tort law .

Professional liability.

Chapter 9: Marketing Professional Services.

Introduction.

How do surveyors and engineers get work?.

The Selection Process - Different strokes for different Folks.

What’s the difference between marketing, advertising and sales?.

The market planning process.

Prospecting.

Maintenance marketing and cross selling.

Interviews and presentations.

Scope of work.

Negotiating the agreement.

Chapter 10: Ownership Transition.

Introduction.

The Leadership Development Plan.

Planning for ownership transition - Exploring the options.

Index.

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H. Edmund Bergeron, PE, LLS, MBA, is the president of HEB, a civil, environmental, structural engineering, and land surveying services firm, and an adjunct faculty member at the University of New Hampshire. In addition, he is a member of the National Council of Examiners for Engineering and Surveying, former associate editor of the ASCE Journal of Management in Engineering, and a former member of the New Hampshire Joint Board of Licensure and Certification.

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"Provides clear tutorials on expanding basic business knowledge, managing employees, marketing products and services, understanding the legal and financial aspects of a company, maintaining a professional image and communicating with confidence." (Book News, December 2009)
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