 Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
ISBN: 978-0-471-76807-4
Paperback
240 pages
January 2006
US $16.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Hardcover
|
Instructors may request an evaluation copy for this title.
|
Preface.
1. We Just Decided to Go.
2. Know Who You Are.
3. Success Means You Know What Used to Work.
4. The Commodity Trap.
5. Your Brand IS Everything.
6. The Three Rules.
7. The New Customer Reality.
8. Case Study—Tractor Supply Company.
9. The Heart of a Category of One Performer.
Index.
About the Author.
;){kind=link}