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Confessions of a Municipal Bond Salesman

ISBN: 978-0-471-77174-6
242 pages
April 2006
Confessions of a Municipal Bond Salesman (0471771740) cover image
A true Wall Street icon tells his story in Confessions of a Municipal Bond Salesman.

Follow Jim Lebenthal's life journey from Hollywood reporter to renowned bond salesman in this intriguing book. Each chapter consists of vivid stories in which Lebenthal recounts his successes and setbacks, as he worked to build his family business into one of the best-known municipal bond firms in America. Throughout the book, Lebenthal distills his experiences to help you apply what he's learned to your own careers and life. You'll benefit from Lebenthal's unique advice, as he touches on issues such as recognizing opportunity, ethics and morality at work, the secrets to selling, and avoiding procrastination. Written in an accessible manner and delivered with a dose of Lebenthal's trademark humor, Confessions of a Municipal Bond Salesman offers an entertaining and engaging look at this incredible individual-and shows you how to make the most out of your life.

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1. This Is Me.

2. Songs My Mother Taught Me.

3. Selling.

4. Do It! Just Do It, Do It, Do It!

5. This I Believe.

6. Living with Surprise and Loving It.

7. "Don't Do It," Said the Birds.

8. Lebenthal. You Know the Name.

9. Creating the "Little Bit Better" Campaign.

10. Who Is That Guy up There?

11. By Everything Possessed.

12. What Happened When Money Dropped in the Preacher's Lap?

13. Go, Girl!


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JIM LEBENTHAL is Chairman Emeritus and the former president of Lebenthal & Company, a full-service investment firm in New York City that specializes in municipal bonds. Advest Inc. purchased Lebenthal & Company in December 2001. Prior to joining his family firm in the late 1960s, Lebenthal held many of the most coveted jobs in the country. He was a filmmaker who made films for Walt Disney—receiving an Academy Award nomination in 1956 for best short feature. He was the Life Magazine Hollywood correspondent and wrote advertisements for Ogilvy & Mather and Young & Rubicam.

BERNICE KANNER is a marketing expert and author who, for thirteen years, wrote the weekly "On Madison Avenue" column for New York magazine. She has been a marketing columnist for Bloomberg LP on radio, TV, and print, and is currently a syndicated columnist for MarketWatch and the editor of womenbiz,us. Some of her published works include the bestseller Are You Normal? and Lies My Parents Told Me.

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