Public Relations For Dummies, 2nd EditionISBN: 978-0-471-77272-9
Paperback
388 pages
May 2006
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Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
Buy Both and Save 25%!
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Public Relations For Dummies, 2nd Edition (US $19.99)
-and- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 4th Edition (US $19.95)
Total List Price: US $39.94
Discounted Price: US $29.95 (Save: US $9.99)
