Patterns of Entrepreneurship
July 2005, ©2003
Table of Cases.
PART I: STARTING THE VENTURE.
Chapter 1. The Entrepreneurial Process.
Chapter 2. Developing Ideas and Business Opportunities.
Chapter 3. Analyzing the Market, Customers, and Competition.
Chapter 4. Preparing the Winning Business Plan.
Chapter 5. Setting Up the Company.
PART II: SOURCES OF FINANCING.
Chapter 6. Early-Stage Financing.
Chapter 7. Growth Funding.
PART III: IMPLEMENTATION.
Chapter 8. Discovering the Value in Intellectual Property: The Competitive Edge.
Chapter 9. Preparing the Organization for Growth.
Chapter 10. Developing an E-Business Strategy.
Chapter 11. Managing Financial Operations.
PART IV: ALTERNATIVES AND OPTIONS.
Chapter 12. Buying Existing and Turnaround Businesses and Opening Franchises.
Chapter 13. Launching a High-Tech Venture.
Chapter 14. Harvesting and Exiting the Venture: Options and Alternatives.
Mr. Kaplan has also conducted courses for many Fortune 500 companies, including Aetna Insurance Company, Panasonic Global sales Group, and Johnson & Johnson in New Product Strategies. He is a judge for the Ernst & Young Entrepreneur of the Year® Award Program in New York, and he has appeared on the Arts & Entertainment channel's Biography, CNN , and CNBC. Mr. Kaplan is the author of Getting Started in Entrepreneurship (2001) also published by John Wiley & Sons and Smart Cards: The Global Information Passport (International Thomson Computer Press, 1996).
He is a graduate of the University of Colorado and received his M.B.A. from the City University of New York.
- Real-world examples: Conceptual material is linked to the plans, problems, and solutions that real entrepreneurs have encountered in their own businesses.
- Practical hints and suggestions: Based on the author's experiences, the tips throughout the book point out costly mistakes and common pitfalls.
- Hands-on cases: Working through the cases presented in each chapter helps students practice critical thinking and integrative problem-solving.
- Technology framework: A complete, up-to-date chapter is devoted to creating a successful technology framework, from idea to implementation.
- Extensive supplemental material: Additional interactive cases, RealAudio interviews with entrepreneurs, demonstrations of financial techniques, sample business plans and sample legal documents are all available on the book's website, making this a very comprehensive introduction to entrepreneurship.
- "Road Map" Framework: The book is organized around a "road map" framework, which leads the student from start to finish emphasizing the key tasks and milestones in the business's development.