 Making Strategy Work: How Senior Managers Produce Results
ISBN: 978-0-471-80319-5
Hardcover
245 pages
February 1986
US $34.95
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THEORY AND CONCEPTS.
Planning in Perspective.
Strategy: Development and Implementation.
The Forces Shaping Strategic Decision Making.
THE PRACTICE OF PORTFOLIO PLANNING.
The Uses of Portfolio Planning.
Defining Business Units.
Organizational Consequences and Responses.
The Impact of Portfolio Planning on Strategy.
Summary and Implications.
CASE STUDIES.
The Dexter Corporation.
The General Electric Company.
The Memorex Corporation.
Index.
Planning in Perspective.
Strategy: Development and Implementation.
The Forces Shaping Strategic Decision Making.
THE PRACTICE OF PORTFOLIO PLANNING.
The Uses of Portfolio Planning.
Defining Business Units.
Organizational Consequences and Responses.
The Impact of Portfolio Planning on Strategy.
Summary and Implications.
CASE STUDIES.
The Dexter Corporation.
The General Electric Company.
The Memorex Corporation.
Index.
