Making Strategy Work: How Senior Managers Produce Results
Planning in Perspective.
Strategy: Development and Implementation.
The Forces Shaping Strategic Decision Making.
THE PRACTICE OF PORTFOLIO PLANNING.
The Uses of Portfolio Planning.
Defining Business Units.
Organizational Consequences and Responses.
The Impact of Portfolio Planning on Strategy.
Summary and Implications.
The Dexter Corporation.
The General Electric Company.
The Memorex Corporation.
Making Strategy Work: How Senior Managers Produce Results (US $34.95)
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