 Retailing Management, 6th Edition
ISBN: 978-0-471-85094-6
Hardcover
896 pages
February 1988
US $123.95
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FOUNDATIONS FOR RETAILING MANAGEMENT: UNDERSTANDIANG THE EXTERNAL ENVIRONMENT.
The Retailing Revolution.
Conceptual and Theoretical Foundations for Retailing Management.
Retail Markets and Consumer Market Segments.
RETAILING MANAGEMENT AND STRATEGY.
Retailing Marketing Strategy.
Retailing Financial Strategy.
CREATING INTERNAL ENVIRONMENTS.
The Organizational Environment: Management Levels and Structure.
The Spatial Environment: Location and Facilities.
The Spatial Environment: Store Design and Planning.
The Exchange Environment: Store Position and Customer Communications.
MERCHANDISE MANAGEMENT.
Merchandise Management.
The Merchandise-Budgeting Process.
Pricing and Gross Margin Planning.
Dollar Inventory Control.
Merchandise Content: Planning and Control.
Resource Relationships.
OPERATIONS AND HUMAN RESOURCES MANAGEMENT.
Operations Management.
Human Resources Management.
REVIEW AND PROSPECT.
Retailing Management in the Future.
Cases.
Appendices.
Bibliography.
Index.
The Retailing Revolution.
Conceptual and Theoretical Foundations for Retailing Management.
Retail Markets and Consumer Market Segments.
RETAILING MANAGEMENT AND STRATEGY.
Retailing Marketing Strategy.
Retailing Financial Strategy.
CREATING INTERNAL ENVIRONMENTS.
The Organizational Environment: Management Levels and Structure.
The Spatial Environment: Location and Facilities.
The Spatial Environment: Store Design and Planning.
The Exchange Environment: Store Position and Customer Communications.
MERCHANDISE MANAGEMENT.
Merchandise Management.
The Merchandise-Budgeting Process.
Pricing and Gross Margin Planning.
Dollar Inventory Control.
Merchandise Content: Planning and Control.
Resource Relationships.
OPERATIONS AND HUMAN RESOURCES MANAGEMENT.
Operations Management.
Human Resources Management.
REVIEW AND PROSPECT.
Retailing Management in the Future.
Cases.
Appendices.
Bibliography.
Index.
