Step I: Uncovering the Possibilities.

2 Online Business Solutions.

Where Are We At? Understanding the Past, Present, and Future of Online Business.

3 Why Do People Buy Online?

What Motivates Them?

4 The Big Picture.

The Levels of Online Commerce.

Step II: Building Practical, Powerful, Professional Web Sites that WORK.

5 Understanding Web Sites.

The Front Door to Your Online Business.

6 Our Rules for Killer Sites.

7 Building Your Web Site.

It’s Easier than You Think.

8 The Winners and Losers.

Web Site Critiques of the Good, the Bad, and the Ugly.

Step III: Positioning You as the Source: Creating Expert Status.

9 E-mail Marketing or Is It Pinpoint Marketing?

10 The Blog.

The Tool that Can Change Your Business.

11 Podcasting.

The Sweet Sounds of Success.

Step IV: Creating the Buzz with Clicks and Clends.

12 Web Positioning.

How Do They Find You?

13 Pay Per Click: A.K.A. Pay for Performance.

A New Way to Advertise.

14 Advertising.

Traditional and Nontraditional.

15 Viral Marketing.

Step V: Sell, Sell, Sell.

16 Going, Going, Gone—eBay and Online Auctions.

Are They Right for You?

17 Sell for Me.

Affiliate Programs Get You on the Map.

18 Bringing It All Together.

Index.