 Consumers and Services
ISBN: 978-0-471-95797-3
Hardcover
270 pages
July 1998
US $210.00
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THE SERVICE CONSUMER.
Consumers and Services.
Pre-Consumption of Services.
Consuming Services.
Evaluating Services.
THE SERVICE CONSUMER IN CONTEXT.
The Tourism and Travel Consumer.
The Professional Services Consumer.
The Financial Services Consumer.
The Healthcare Consumer.
The Charity Consumer.
CONCLUSION.
Conclusion.
Index.
Consumers and Services.
Pre-Consumption of Services.
Consuming Services.
Evaluating Services.
THE SERVICE CONSUMER IN CONTEXT.
The Tourism and Travel Consumer.
The Professional Services Consumer.
The Financial Services Consumer.
The Healthcare Consumer.
The Charity Consumer.
CONCLUSION.
Conclusion.
Index.
