Consumers and Services
June 1998, ©1998
- a synthesis of current literature in the areas of consumer behaviour and services marketing
- a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail
- internationally authored cases from US, Scandinavia, and Europe
"It is a much needed contribution in the field of service sector marketing." B. R. Lewis
Consumers and Services.
Pre-Consumption of Services.
THE SERVICE CONSUMER IN CONTEXT.
The Tourism and Travel Consumer.
The Professional Services Consumer.
The Financial Services Consumer.
The Healthcare Consumer.
The Charity Consumer.