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Leadership for Competitive Advantage

ISBN: 978-0-471-97928-9
244 pages
March 1998
Leadership for Competitive Advantage (0471979287) cover image


Virtually every organisation today realises the need to change in order to succeed. Success can only come through good management which, itself, needs to be driven by leaders. This book illustrates how a leader can systematically create a business that is better at satisfying customers, is more effective at using its human resources and is more rewarding to its owners. The authors achieve this by:
* looking at how a leader can best understand and quantify the pressures on the organisation from customers, shareholders and existing employees
* explaining how the leader can set about formulating a vision and strategy for the business which will respond to these pressures
* providing a prescription for defining the array of management practices needed to foster the organisational culture that is best able to facilitate the strategy.
This book provides the insights and practical tools for any leader to achieve competitive advantage in their organisation.

"This book draws from experience to create a path of light and logic through the most difficult of business territories-the territory of change. The authors maintain careful balance between the academic and the pragmatic, but with the obvious passion for the need to do something to bring the human element back into the world of work." Sir Colin Marshall, Chairman of British Airways and President of the CBI.

"For anyone interested in organizational transformation and the human spirit engaged in that pursuit, this is the book not just to read but to have by one's side. This book has the conceptual depth, the gift of clarity and the practical examples that should make it required reading for every leader." Professor Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, Los Angeles, USA and author of Organizing Genius.
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Table of Contents

First Things First.

Scanning the External Environment.

The Employee Stakeholder: An Approach to Measurement.

Leadership: The Dreamers of the Day.

Vision...is having the Image of the Cathedral as we Carve the Granite.

Culture...the Way We Do Things Around Here.

Management Practices...The Fulcrum for Change.

The Driving Alliance at Work.



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Author Information

About the Authors...
Dr. Nick Georgiades is a consultant with an incomparable record of achievement gained in top international companies. Prior to establishing NGA Organisation Consultants, an organisation with a truly global client base (www.ngauk.com) Nick was Director of Human Resources for British Airways plc, London. Before this, he was Head of the Department of Occupational Psychology at Birkbeck College, University of London.
Dr Richard Macdonell lectures in organisational behaviour in the University of Salford to undergraduates in the Department of Business and Management Studies and to post graduates in the Management School. He is a chartered psychologist, and a consultant to many international companies in selection and appraisal methods.
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