 Store Wars: The Battle for Mindspace and Shelfspace
ISBN: 978-0-471-98765-9
Paperback
314 pages
July 1999
US $65.00
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REACHING THE LIMITS OF MARKET ORIENTATION.
Evolution of Marketing Orientation.
Creating Sustainable Advantage in Consumer Markets.
Brand Proliferation.
Dealing with Hypersegmentation.
THE RISING RETAILER.
Retail Evolution.
Retailers and the Marketing Concept.
Creating a Sustainable Retail Differential Advantage.
MATRIX MARKETING.
The Battle for Mindspace.
The Battle for Shelfspace.
Trade Marketing.
The New Order and Its Challenges.
Index.
Evolution of Marketing Orientation.
Creating Sustainable Advantage in Consumer Markets.
Brand Proliferation.
Dealing with Hypersegmentation.
THE RISING RETAILER.
Retail Evolution.
Retailers and the Marketing Concept.
Creating a Sustainable Retail Differential Advantage.
MATRIX MARKETING.
The Battle for Mindspace.
The Battle for Shelfspace.
Trade Marketing.
The New Order and Its Challenges.
Index.
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