John McKean is Executive Director of the Center for Information Based Competition, which advances the thinking on how firms in customer-intensive industries achieve competitive advantage from applying customer information. He is called on by the world's leading firms to guide them through the tumultuous process of transforming their information legacies into customer-based information competencies for the 21st century. He is frequently invited by the world's leading firms to spearhead global customer information forums. John McKean's real world customer information work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School, postgraduate work at Harvard University, and a Master's degree in Business and an undergraduate degree in Economics. E-mail: informationmasters@att.net