 The Marketing Blueprint: Business Blueprints
ISBN: 978-0-631-18715-8
Paperback
264 pages
May 1993, Wiley-Blackwell
US $53.95
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1. Marketing: An Overview.
2. Marketing Strategy and Planning.
3. Information for Marketing Decisions.
4. Understanding the Marketing Environment.
5. Understanding Buyer Behaviour.
6. Market Segmentation.
7. Market Targeting.
8. Market Positioning.
9. Managing the Marketing Mix.
10. Product Decisions.
11. Pricing Decisions.
12. Promotion Decisions.
13. Place Decisions.
14. Implementing Marketing Strategy.
Suggestions for Further Reading.
References.
Index.
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