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KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

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The Marketing Blueprint: Business Blueprints
ISBN: 978-0-631-18715-8
Paperback
264 pages
June 1993, Wiley-Blackwell
US $53.95 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

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