Understanding Companies and Markets: A Strategic Approach
September 1994, Wiley-Blackwell
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
* One of the first texts to integrate industrial economics and business strategy into one volume. This reflects the growing teaching trend in both disciplines where it is recognized that business students require a knowledge of basic economic theory and economics students require a knowledge of basic corporate strategy.