Principles of International MarketingISBN: 978-0-631-19251-0
Paperback
208 pages
July 1994, Wiley-Blackwell
This price is valid for United States. Change location to view local pricing and availability. ![]() This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 2-3 days delivery time. The book is not returnable.
|
Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

