Strategic Management: An Analytical Introduction, 3rd Edition
August 1996, Wiley-Blackwell
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The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses.
This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years' experience in teaching, researching and consulting in the area of business strategy.
Strategic Management is enhanced by a student workbook, and an instructor's manual.
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Strategic Management: An Analytical Introduction, 3rd Edition (US $99.95)
Total List Price: US $118.90
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