Strategic Management: An Analytical Introduction, 3rd Edition
August 1996, Wiley-Blackwell
The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses.
This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years' experience in teaching, researching and consulting in the area of business strategy.
Strategic Management is enhanced by a student workbook, and an instructor's manual.
Part II: External Analysis:.
Part III: Analysing Resources and Capabilities:.
Part IV: Identifying Strategic Alternatives:.
Part V: Strategic Choice:.
Part VI: Implementing Strategies:
Edward Lea is a professor at the University of Huddersfield, where he teaches and researches business policy.
Brian Kenny is Reader and Director of Research at the School of Business, University of Huddersfield. He was formerly Head of Division of Business Policy in the School of Business.
Stuart Sanderson teaches business policy on a variety of programmes at the University of Bradford Management Centre. He is also Chairman of the Executive MBA programme.
Strategic Management: An Analytical Introduction, 3rd Edition (US $99.95)
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