Cases in Retailing: Operational Perspectives
April 1997, Wiley-Blackwell
Part I: Marketing and Merchandising Management.
Part II: Buyer/Supplier Relationships and Logistics.
Part III: Operations and Customer Service.
Part IV: Human Resource Management.
Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.
Diane Preston is a Lecturer in Human Resource Management.
Mohammed Rafiq, Lecturer in Retailing.
Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.