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Cases in Retailing: Operational Perspectives

Cathy Hart (Editor), Malcolm Kirkup (Editor), Paul Walley (Editor), Diane Preston (Editor), Mohammed Rafiq (Editor)
ISBN: 978-0-631-20173-1
Paperback
264 pages
April 1997, Wiley-Blackwell
US $56.95 Add to Cart

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Cases in Retailing: Operational Perspectives (0631201734) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 2-3 days delivery time. The book is not returnable.

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.