Consuming Television: Television and its Audiences
April 1997, Wiley-Blackwell
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Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.
- Written clearly and simply, and devoid of jargon
- Covers both the empirical and theoretical ground in a lively manner
- Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)