 Marketing: The Enyclopedic Dictionary
ISBN: 978-0-631-21126-6
Paperback
600 pages
March 1999, Wiley-Blackwell
US $74.95
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Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
