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Understanding Human Motivation: What Makes People Tick?
ISBN: 978-0-631-21983-5
Paperback
336 pages
September 2003, Wiley-Blackwell
US $48.95 Add to Cart

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Understanding Human Motivation is a lively presentation of how factors such as biological nature, instinct, past experience, and society determine what we do.

  • Draws on many different domains of human behavior and links together many motivational factors such as fear, sex, consciousness, and rage.
  • Illustrates the theoretical bases of motivation through real-life examples and case studies.
  • Written in accessible manner for use in courses.