The Anthropology of Media: A Reader
February 2002, ©2002, Wiley-Blackwell
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Timeline of Media Development.
Introduction: Kelly Askew and Richard R. Wilk.
Part I: Seeing/Hearing is Believing: Technology and Truth:.
1. The Medium is the Message: Marshall McLuhan.
2. The Technology and the Society: Raymond Williams..
3. Mead and Bateson Debate: On the Use of the Camera in Anthropology: Margaret Mead and Gregory Bateson.
4. The Ambiguity of the Photograph: John Berger.
5. Save, Save the Lore!: Erika Brady.
Part II: Representing Others:.
6. The Gaze of Western Humanism: James C. Faris.
7. The Color of Sex: Postwar Photographic Histories of Race and Gender: Catherine Lutz and Jane Collins.
8. The Imperial Imaginary: Ella Shohat and Robert Stam.
9. Complicities of Style: Dave MacDougall.
Part III: Representing Selves:.
10. Hollywood and the USA: Hortense Powdermaker.
11. Yoruba Photography: How the Yoruba See Themselves: Stephen F. Sprague.
12. Relationships: Daniel Miller and Don Slater.
13. Mediating Culture: Indigenous Media, Ethnographic Film, and the Production of Identity: Faye Ginsburg.
Part IV: Active Audiences:.
14. Radio Texture: Between Self and Others: Jo Taachi.
15. The Tongan Tradition of Going to the Movies: Elizabeth Hahn.
16. Rambo's Wife Saves the Day: Subjugating the Gaze and Subverting the Narrative in a Papua New Guinean Swamp: Don Kulick and Margaret Willson.
17. 'It's Destroying a Whole Generation': Television and Moral Discourse in Belize: Rick Wilk.
18. National Texts and Gendered Lives: An Ethnography of Television Viewers in a North Indian City: Purnima Mankekar.
Part V: Power, Colonialism, Nationalism:.
19. Image-Based Culture: Advertising and Popular Culture: Sut Jhally.
20. The Global and the Local in International Communications: Annabelle Sreberny-Mohammadi.
21. In Rascally Signs in Sacred Places: The Politics of Culture in Nicaragua: David E Whisnant.
22. The Objects of Soap Opera: Egyptian Television and the Cultural Politics of Modernity: Lila Abu-Lughod.