The Anthropology of Media: A Reader offers a critical overview of how mass media represents and constructs both Western and non-Western cultures. Moving beyond earlier anthropological preoccupation with ethnographic film and drawing on the recent explosion of creative studies of culture and media, this volume heralds the emergence of a new field – the anthropology of media – and brings its key literature together for the first time.

• Brings together key writings in the emergent field of the anthropology of media for the first time.
  
• Offers critical overview of how mass media represents and constructs both Western and non-Western cultures.
  
• Integrates key themes in the anthropology of media by means of editorial commentary.
  
• Explores the theoretical issues that have arisen from ethnographic studies of media.