"MacGregor Wise s meander through music and youth culture offers a vision of a free global sweet shop, in which fashionable kids can pick and mix their identities ... .A comparison of the manner in which the music press elevates certain types of 'world music' with British colonial approval of the Indian caste system provides ... originality." (Times Literary Supplement, February 2009) "I would not hesitate to recommend Cultural Globalization as a standard textbook for courses in media and cultural studies dealing with the nature and consequences of globalization. The book brings together complex theories in an accessible and elegant way, and provides a truly global and grounded view of creative processes and political battlefields. There is also strength in the fact that Wise advocates a perspective that accounts for the sedimented nature of all cultural expression."

“Greg Wise's new book is an achievement in globalization "writ small," allowing us to feel and assess things that move between and across borders, hybrid things, things whose in-betweenness poses to us personal but necessary dilemmas. Finally, the subject of cultural globalization receives a delicate affective treatment.”
–John Nguyet Erni, Professor of Cultural Studies, Lingnan University, Hong Kong

“With rigour and elegance, Wise deftly captures the movement of culture through the world. Cultural Globalization is rich in detailed cases, from a wide variety of places and cultural genres. The author's engaging, accessible analytic voice make this both a perfect course text and an important contribution to debates on globalization.”
–Will Straw, Professor of Art and Communication Studies, McGill University