How Fashion Works: Couture, Ready-to-Wear and Mass Production
September 2004, Wiley-Blackwell
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Every follower of fashion, whether at college or in big business, will welcome the information presented in this book.
Gavin Waddell, whose experience of fashion is wide ranging, has worked as a designer for two of London’s top couturiers, as a ready-to-wear designer with his own label, as a forecaster, menswear designer and illustrator and more recently as a writer on the subject. As an educator he has run three of Britain’s foremost fashion schools and performed the role of assessor, external examiner and advisor to many of the country’s leading colleges and universities. He studied fashion design at Saint Martin’s School of Art London and has had his work featured in, amongst others, Womenswear Daily, Vogue, Harpers and Queen and The Times.
Cover illustration drawn by the author from a photograph by Franco Rubartelli of Veruschka wearing the famous safari shirt by Yves Saint Laurent from his spring/summer 1968 collection.