Tips For A Successful Ebay Business: Check 100
May 2014, Wrightbooks
Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel. Other than eBay, what do the owners of all these businesses have in common? They're busy running their businesses and they need smart and easy tips on how to boost their business operations. Now, with Check 100, eBay expert Todd Alexander offers a simple list of 100 quick health checks that will help owners of small- and medium-size businesses optimise and maximise their eBay profits. It's easy to read and packed with just the facts and guidance you need to run a successful, profitable eBay business. Topics covered include business planning, sourcing and listing products, building a brand, customer service, logistics, marketing, preparing for the future, and more.
- Presents a simple, easy-to-implement must-do tips for ensuring you're running your business as efficiently and effectively as possible
- Covers every step required for operating an eBay business
- Shows you how to implement each step, why you should implement it and how to measure the impact on your eBay business
- Written by Todd Alexander, Australia's top eBay expert and the author of The New eBay
For small business owners and independent eBay sellers, Check 100 presents fast, straight-to-the-point guidance that will turn potential into profits.
About the author vii
1 Getting the basics right 1
2 Business planning and automation 15
3 Sourcing and listing products 35
4 Establishing your brand 61
5 Providing outstanding service 73
6 Mastering logistics 93
7 Marketing your products and your business 119
8 Building for the future 133
Todd Alexander has been working for eBay for over twelve years. He is currently the Director, Onsite Search. Todd has been teaching people how to buy and sell on the site and during this time, has trained thousands of people, and sold more than 40,000 copies of smaller eBay pocket guides. Todd is also the author of four other Internet/ecommerce/small business books , the most recent being The New eBay: The official guide to buying, selling and running a profitable business, Wiley, 2013.
With Australians spending $12.7 billion on online retail in 2013, it’s no wonder that tens of thousands of small businesses are creating eBay stores and tapping into the Internet shopping explosion.
An online mecca for buyers and sellers, eBay has become the largest online marketplace over the last decade, attracting
a staggering 7.3 million unique visitors every single month.
But while many Australian businesses such as SurfStitch and The Nile have shot to success using eBay, a common concern expressed by smaller business owners is finding the time to optimise their business performance.
What’s clear is that these small business owners need quick and easy ways to improve their eBay businesses and maximise profits.
Tips For a Successful eBay Business cuts straight to the facts and offers a simple, no-nonsense list of 100 quick health checks that will help owners of SMBs optimise and maximise their eBay profits. Each of the 100 health tips has a check box for the business owner to mark as complete. The idea is to complete one health check every day to transform your small business in just three months.
Ideal for existing eBay business owners as well as those starting out, readers will find tips on how-to:
- Research competition and build a winning brand identify
- Improve market reach and impact
- Automate inventory management and reduce the time and costs of handling
- Reduce eBay and PayPal fees and fully leverage mobile technologies
Author Todd Alexander is a leading eBay expert with 12 years’ experience with the company and along the way he’s helped thousands of people open, run and grow prosperous businesses on eBay.
“Over years of speaking with business owners there has been one consistent concern – how do I find time to improve my business when I’m too busy running it? I wrote Tips For a Successful Ebay Business specifically with this in mind, to revolutionise the kind of help available to Australian business owners,” Todd says.
For small business owners and independent eBay sellers, Tips For a Successful eBay Business presents fast, straight-to-the-point guidance that will turn potential into profits.