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Learn Small Business Startup in 7 Days

ISBN: 978-0-7303-7823-5
288 pages
April 2013, Wrightbooks
Learn Small Business Startup in 7 Days (0730378233) cover image
The practical guide to learning the essentials of starting your own business in just one week

Thinking about starting a business? Then Learn Small Business Startup in 7 Days is the book for you. Guiding you through the key aspects of getting a new business up and running, from a self assessment about whether you are really prepared, through to finance, marketing, and legal issues, highly sought-after small business commentator Heather Smith covers it all.

Carefully explaining everything you need to know to efficiently and effectively start a business, the book comprehensively covers the basics in 7 chapters, one for every day it will take you to get ready to leave the rat race and live your small business dream.

  • Covers everything you need to know to start and prosper as a small business owner
  • Helps you gauge whether running a small business is right for you
  • Offers expert advice from a highly-respected small-business specialist

While running a small business allows you to turn your passion into your livelihood, it is also often very demanding on your time, your cash reserves, and your sanity. With this book in hand, you have everything you need to lay a solid foundation for small business success.

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About the author ix

Acknowledgements xi

Introduction xiii

Day 1: Are you ready to start a business? 1

Day 2: Establishing your business 29

Day 3: Getting professional advice 55

Day 4: Marketing 79

Day 5: Finances 105

Day 6: People power 133

Day 7: Launching your business 157

Appendix A: Business plan template 193

Appendix B: Business plan for Mulrenan Gardeners 207

Appendix C: Resources 227

Appendix D: Glossary 233

Index 239

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Heather Smith is a sought-after small business expert who provides education, training and
support to businesses across Australia, and helps them maximise their productivity and
profitability. Heather is a popular speaker and media commentator on all things small business.

For further information and bonus resources, visit www.HeatherSmithSmallBusiness.com.

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January 30, 2013
Learn Small Business Start-Up in 7 Days: Launch a Lean, Efficient Start-Up

Learn Small Business Start-Up in 7 Days is the essential step-by-step handbook for getting a new business up and running within a week on a lean budget!

Author Heather Smith is Australia’s go-to expert on all things small business and her popular ‘business booster’ tweets have made her a powerful voice within the start-up community. Heather was even approached to write this book as a result of her useful small business tweets!

In Learn Small Business Start-Up in 7 Days you’ll be guided through all the start-up essentials. From an initial self-assessment analysis about whether you are really prepared to launch into business to marketing, finance, accounting, human resources, legal matters, risk management and all that’s in between.

In 7 quick easy steps over 7 chapters, Heather clearly explains everything you need to know to efficiently and effectively start a business. Through hands-on activities you’ll clarify a strategic vision, develop a comprehensive business plan and set goals that align with that vision so that you’ll feel confident to leave the rat race and live your small business dream.

“We are living through an exciting evolution of the small business. Million-dollar, multinational microbusinesses can operate out of cosy home offices. Digital nomads outsource business operations while travelling the world and enjoying the experiences that life has to offer. People wanting flexibility can create a business selling their niche expertise. I am elated that I can be a part of this journey with so many businesses,” said author Heather Smith.

Packed with the best tips, tricks and tools for start-ups, including cutting edge cloud technology, this is essential reading for anyone aspiring to start or buy a business or franchise as well as anyone who advises small business, such as accountants, bookkeepers and lawyers.

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