Why Women Shop: Secrets Revealed
September 2005, Wrightbooks
Chapter 2: Going into town to shop.
Chapter 3: What type of shopper are you?
Chapter 4: Why do women shop the way they do?
Chapter 5: What do women like about shopping?
Chapter 6: What do women hate about shopping?
Chapter 7: Improving the store.
Chapter 8: Improving in-store service.
Chapter 9: Men and shopping - it's a guy thing.
Chapter 10: Secrets revealed!
Michael Beverland is a senior lecturer in marketing with the University of Melbourne with expertise in branding and consumer behaviour. Michael is also a keen shopper with a passion for design, good wine and luxury brands. He is an ideal researcher for this book as he is one of the very few men around who knows the price of a Dior lipstick and Prada shoes.