Setting the Agenda: The Mass Media and Public Opinion

‘This book is the culmination of an unusually focused and productive career spent exploring and elaborating the original concept of media agenda-setting into a complex and useful theory of media effects on public opinion. As such it can be compared to Gray’s Anatomy as a comprehensive and readable overview of hundreds of studies on this subject. Beautifully written and clearly organized, it is the definitive work on media agenda-setting by the founders of this branch of empirical research.’ – David Weaver, Indiana University

‘This book illustrates the wide applicability of agenda-setting theory, nicely putting together research findings regarding the media’s role in public opinion processes from different democracies across the world.’ – Toshio Takeshita, Meiji University