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Culture Industry

ISBN: 978-0-7456-2676-5
224 pages
February 2003, Polity
Culture Industry (0745626769) cover image
The term ‘culture industry’ has been a key reference point in the critical literature on culture and the media ever since the classic chapter in Horkheimer and Adorno’s Dialectic of Enlightenment, yet until now there has been little attempt to update the analysis for the present day. In this innovative new book, Heinz Steinert applies the concept of culture industry to contemporary cultural forms and demonstrates its relevance for the twenty-first century.


Unravelling Horkheimer and Adorno’s complex prose, Steinert sets out to explain precisely what is meant by the term ‘culture industry’. Writing in a clear and engaging style, he provides an accessible exposition of the key themes and concepts. This close textual analysis is combined with wide-ranging case studies showing how the concept of culture industry can be used to approach more recent cultural phenomena. Examining contemporary film, pop music and art, as well as dating agencies and the paparazzi, Steinert reveals the ways in which culture is commodified today.


This is an original book that provides a fresh critical perspective on culture and the media. It will be essential reading for students of media and cultural studies, sociology and of the humanities in general.

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Preface.

Acknowledgements.

Introduction: the pleasures of criticism.

Chapter 1: Approaching culture industry: recommended equipment.

Tools 1: The text: Horkheimer and Adorno's 'Culture Industry' of 1944/1947.

Tools II: Cultural experience: analysing the products of culture industry.

Tools III: Reflexivity: writing field notes.

Field notes I: Why are you smiling, Leonardo?.

Autonomy and mass deception - a case of Dialectic of Enlightenment.

Field notes II: The President as the bad guy -
Clint Eastwood's 'absolute power'.

The structure of the 'Culture Industry' essay.

Field notes III: Heartburn and Telephone Sex.

Chapter 2: On method: look carefully, think thoroughly, and do not let yourself be taken in.

Skoteinos, or how to read Adorno.

Texts that do not need readers.

Authoritarian realism versus reflexive dialectics.

Field notes IV: Woody Allen, or the film critics' blindness to irony.

Countertransference and analysing the working alliance.

The everyday and the reflexive approach to texts.

Analysing the working alliance.

How to conduct a thorough and skilful interpretation.

Field notes V: Talk Radio - insulting the audience.

Chapter 3: The production of cultural commodities.

Problems involved in producing cultural commodities.

Fordist standardization: 'Uniform as a whole and in every part.

False identity.

Reality doubled.

Fordist cultural commodities.

Organized markets - organized production.

Developments in the mode of production.

Field notes VI: Exoticism and Music.

Working alliances in the cultural history of the twentieth century: bourgeois, modern, avant-garde and reflexive.

The development of reflexivity in the twentieth century.

Field notes VII: The obsolescence of high culture's critique of society: the case of Carolee Schneemann.

Chapter 4: What is wrong with consensual entertainment?.

Amusement - 'released from every restraint' or the 'prolongation of work'?.

Field notes VIII: Clowns, performers and shows - the not quite so respectable arts.

Culture as advertising - advertising as potlatch.

Field Notes IX: Ahlers Collection on Tour: The Art Event.

Chapter 5: The conditions of belonging: the appropriation of the audience.

'Ironically, man as a member of a species has been made a reality by the culture industry [monopoly capitalism]'.

Field notes X: Can we find Hitler funny?.

What can the public want?.

'It's good to see you here in such numbers tonight!'.

Culture industry's impact on consumers.

Analysing 'the audience' from the audience's perspective.

Field notes XI: Total control of your life.

Chapter 6: Culture industry politics.

Structural populism.

Field notes XII: Why Princess Diana's death was so moving.

Chapter 7: Intellectuals in the supermarket: perplexed.

Professional and lay critics of media and society.

Wrong television cannot be viewed rightly.

Social criticism and culture.

Critical theory in enhanced culture industry.

Field Notes XIII: Woody Allen's Manhattan Operettas.

Notes.

Select bibliography of works by Adorno and Horkheimer.

Index
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Heinz Steinert is Professor of Sociology at the Johann-Wolfgang-Goethe University, Frankfurt and Foundation Director of the Institute for the Sociology of Law and Criminology, Vienna.
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Steinert applies Horkheimer and Adorno's theory of the 'culture industry' to contemporary culture and demonstrates the relevance of the analysis for the twenty-first century.

Sets out to explain precisely what is meant by the term 'culture industry', providing an accessible exposition of the key themes and concepts.

Textual analysis is combined with a series of wide-ranging case-studies designed to show how the theory of the culture industry can be used to approach more recent cultural phenomena.

Examining contemporary film, pop music and art, as well as dating agencies and the paparazzi, Steinert provides lively examples that reveal the ways in which culture is commodified today.

See More
"Adorno and Horkheimer’s analysis of the cultural industry remains an important model for understanding contemporary media culture. Heinz Steinert provides an excellent presentation of Adorno and Horkheimer’s perspectives on media culture and useful instructions on how to read their text and the products of culture industry, helping to enable his readers to become cultural critics of contemporary culture and theoretical discourse."
--Douglas Kellner, University of California at Los Angeles


"Understanding "culture industry" is central to both critical theory and contemporary public life. Heinz Steinert's account is both the best introduction to the subject and an important update for a new era. It should be read widely."
--Craig Calhoun, New York University

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