November 2007, Polity
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- New book by one of the foremost social thinkers of our time
- Examines modern consumer culture in light of Bauman’s influential theories of liquid modernity and is full of contemporary examples throughout
- Written in a typically engaging style, this book illustrates the transformation of consumers themselves into commodities
- Explores the impact of consumerist attitudes and patterns of conduct on various aspects of social life - politics and democracy, social divisions and stratification, communities and partnerships, and identity building