Gender and Popular Culture
December 2011, Polity
The authors blend primary and secondary research to offer the reader a balanced yet novel overview of the area. Students are introduced to key theories and concepts in the fields of gender studies and popular culture, which are made accessible and interesting through their application to topical examples such as DJs, binge drinking and computer games.
The book is structured into three clear, user-friendly sections:
1. Production, gender and popular culture: An investigation of who produces popular culture, why gendered patterns occur, and how they impact on content.
2. Representation, gender and popular culture: An examination of how men and women are represented in contemporary popular culture, and how notions of (in)appropriate femininity and masculinity are constructed.
3. Consumption, gender and popular culture: An exploration of who consumes what in popular culture, how gendered consumption relates to space, and what the effects of consuming representations of gender are.
Gender and Popular Culture will be essential reading for students and scholars of media and cultural studies at all levels.
2. Gender and Cultural Work: Post-War to Late 1970s
3. Gender and Cultural Work: Punk and Beyond
4. Representing Women
5. Representing Men
6. Consuming Popular Culture: The Role of Gender
7. Gender, Popular Culture and Space/Place
8. Conclusion: Prisoners of Gender?
Anneke Meyer is Senior Lecturer in Sociology and Cultural Studies at Manchester Metropolitan University.
- A clear, comprehensive overview that examines how popular culture affects the construction of gendered identities.
- Up-to-date examples make key concepts and theories interesting and relevant for students.
- A mix of primary and secondary research creates a balanced yet original overview.
- The authors use a wide range of sources - including popular music and television - to analyse how men and women are represented in popular culture.
Times Higher Education textbook guide
"Gender and Popular Culture expertly ties together the last few decades of research on its title themes, then brings these up to date in an impressive, useful manner. Theoretically rich, it is particularly successful in offering original, smart analyses of recent popular cultural phenomena (from Mad Men through men's magazines). This engaging book should find a wide audience among students and teachers of gender studies, popular culture, and media."
Will Straw, McGill University
"This excellent, accessibly written book details how gender is
constructed in popular culture through an array of insights into
its relationship to production, consumption and representation. It
looks at how gender identities are performatively constituted
through discourse, power and continuing inequality. This book will
prove indispensable to those interested in the cultural politics of
Shirley Tate, Leeds University
"Fresh, accessible, and thorough, Gender and Popular
Culture is an excellent introduction and a valuable resource
for anyone interested in gender, media, and culture. Milestone and
Meyer offer clear and concise surveys of both foundational and
current research as well as engaging case studies that model for
readers sophisticated analyses of gender in contemporary popular
Mary Celeste Kearney, University of Texas at Austin