Presidential Campaign Communication: The Quest for the White House

"Contains much useful information for political studies students and political communication practitioners, and provides an interesting behind-the-scenes account of important political events of our time."
Discourse and Communication

"Craig Allen Smith has written a first-rate book. Anyone looking for an undergraduate text in campaign communication should have this book at the top of their list."
Martin J. Medhurst, Baylor University

"Craig Allen Smith's Presidential Campaign Communication provides a thorough and insightful analysis of the role that communication plays in US presidential campaigns. Smith combines knowledge of the practical aspects of presidential politics with understanding of the relevant theories and principles of communication and rhetoric. This book deserves the attention of students and scholars as well as candidates and political campaign practitioners."
Mitchell S. McKinney, University of Missouri

"This is a compelling book and a must for all scholars and students of presidential campaigns and political communication. Professor Smith's rich background provides a cogent context for an unparalleled perspective on presidential campaigns."
Gregory Payne, Emerson College