Presidential Campaign Communication: The Quest for the White House
March 2010, Polity
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Other Available Formats: Paperback
Discourse and Communication
"Craig Allen Smith has written a first-rate book. Anyone looking for an undergraduate text in campaign communication should have this book at the top of their list."
Martin J. Medhurst, Baylor University
"Craig Allen Smith's Presidential Campaign Communication provides a thorough and insightful analysis of the role that communication plays in US presidential campaigns. Smith combines knowledge of the practical aspects of presidential politics with understanding of the relevant theories and principles of communication and rhetoric. This book deserves the attention of students and scholars as well as candidates and political campaign practitioners."
Mitchell S. McKinney, University of Missouri
"This is a compelling book and a must for all scholars and students of presidential campaigns and political communication. Professor Smith's rich background provides a cogent context for an unparalleled perspective on presidential campaigns."
Gregory Payne, Emerson College
Buy Both and Save 25%!
Presidential Campaign Communication: The Quest for the White House (US $74.95)
-and- Scandal and Silence: Media Responses to Presidential Misconduct (US $64.95)
Total List Price: US $139.90
Discounted Price: US $104.92 (Save: US $34.98)