October 2011, Polity
Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.
This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.
Chapter 2: Creating Topoi for Organizational Rhetoric
Chapter 3: Constructing the Leadership Mythos
Chapter 4: Organizational Rhetoric and Public Polity Making
Chapter 5: Rhetoric and the Management of Organizational Identities, Images and Crises
- An introduction to the ways organizations use rhetoric - a key topic for the field of organizational communication.
- Designed as part of the Polity Organizational Communication series to be adopted on courses in conjunction with broader texts.
- Written by one of the most prominent scholars in the area.
- Includes a wealth of exercises and other pedagogical features for the classroom.
Kathleen Krone, University of Nebraska