Castells and the Media: Theory and Media
July 2011, Polity
Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power.
Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.
List of Figures
Chapter 1: Castells and the Theory of the Network Society
Chapter 2: Media Economics and Life Online
Chapter 3: Networks of Power and Politics
Chapter 4: Cultural Industries in a Digital Century
Chapter 5: Mobile and Social Media
Chapter 6: ConclusionÑMedia Rules and The Rules of Media
Glossary and Index
- Concise introduction to the key thinker Manuel Castells and his relation to media and communication.
- As with all volumes in the theory and media series, this book is written specifically for undergraduate students of media and communication.
- Introduces the key concepts in Castells’ work and puts them in the context of other work on media.
- Includes an appendix of exercises for the classroom.
- Written by an internationally renowned scholar of new media and politics.
Saskia Sassen, Columbia University and author of Territory, Authority, Rights: From Medieval to Global Assemblages
"The network perspective is proving to be the most important contemporary frame with which to understand the forces shaping technology, economics and society in the 21st century. Howard provides a clear, comprehensive and critical explanation of the work of the world's pre-eminent network theorist, Manuel Castells. Using accessible language the reader is introduced to Castells' ideas about media, globalization, digitalization, and, most importantly, power. Castells and the Media shows just how important and central Castells is for anyone who wishes to understand contemporary society and media."
Steve Jones, University of Illinois at Chicago
"Howard's Castells and the Media offers a comprehensive introduction to the work of one of the key social scientists of our time pertaining to the study of media. This is a highly readable and inviting text, engaging students with a warm welcome to Castells' work."
Mark Deuze, Indiana University