YouTube: Online Video and Participatory Culture, 2nd Edition
January 2018, Polity
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.
JOSHUA GREEN works at Undercurrent, a digital strategy firm in New York City, where he is a Research Specialist. He is co-author (with Henry Jenkins and Sam Ford) of Spreadable Media: Creating Value and Meaning in a Networked Society, forthcoming from New York University Press.
- Revised and updated second edition of a highly successful book on YouTube and its contexts.
- This was the first book to take YouTube seriously as a media and cultural phenomenon.
- The new edition reflects YouTube’s maturity as a platform and includes more detailed coverage of its insitutional and economic contexts.
- Draws on a wide range of theoretical sources and empirical insights and is rich with concrete examples.
- Written by two key new media researchers, with additional contributions from internationally renowned scholars John Hartley and Henry Jenkins.