September 2016, Polity
In the aftermath of sweatshop scandal exposés and factory collapse disasters, merchants and retailers have called for better cotton farming practices. But in seeking to prevent the next transnational media circus, will companies simply end up cementing business-as-usual? Corporate public relations strategy now competes directly with the voices of an alternative global community that seeks to fundamentally transform the way that cotton is farmed. Yet these demands for cotton to work better for people and the planet have flown under the radar as media attention has focused instead on farmer subsidies and prices. From the local to the global, this book takes the reader on an illuminating journey through the multifaceted and often grubby politics of the fluffy white stuff in the world economy. The pile of political laundry it uncovers is voluminous but, as Sneyd argues, must be aired in the interests of sustainability and development.
- 1 Spinning a Fibrous Tale
- 2 The World Cotton (Dis)Order
- 3 Cotton on the Land
- 4 Cotton for the Country
- 5 Cotton in Company Hands
- 6 Beyond the Dirty White Stuff
- Afterword: A Learner in the World Cotton Order Notes
- Selected Readings
"This is a vividly told, interrogative read that establishes its author as a leading expert on the politics of commodities and development"
LSE Review of Books
"A wonderful book that teaches us about
history, globalization, geography, farming systems, labor, markets, politics and international trade. Sneyd provides a comprehensive overview of this remarkable commodity, while making a clear and persuasive argument about the need for alternative cotton production systems."
William G. Moseley, Macalester College
"An important exposé of the cotton industry that opens our eyes to the way many businesses manipulate the media and all of us. A telling example of why we all should look for and expose the story behind the story."
John Perkins, Author of Confessions of an Economic Hit Man