 E-Commerce For Dummies
ISBN: 978-0-7645-0847-9
Paperback
401 pages
August 2001
US $26.99
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Foreword.
Introduction.
PART I: An E-Commerce Overview: You Will Be Graded on This.
Chapter 1: E-Commerce: Beyond the Hype.
Chapter 2: Welcome to the Age of E-Everything: Technology.
Chapter 3: Before You Do an E-Thing, Get a Plan Together.
Chapter 4: Understanding and Transitioning into E-Commerce Business Models.
PART II: Making the Leap of Faith: Integrating Your Business.
Chapter 5: Integrating Your Business.
Chapter 6: Marketing and Competing in Cyberspace.
Chapter 7: Getting Virtual: Adding Geeks to Your Existing Workforce.
Chapter 8: Handling Legal Issues.
PART III: Setting Up the Front End of Your Business.
Chapter 9: Planning Your Storefront.
Chapter 10: The Least Bit You Need to Know about Building Your Storefront.
Chapter 11: Giving Customers What They Want: Service!
Chapter 12: Cashing In: Processing and Fulfilling Online Transactions.
Chapter 13: Minding the Farm: Your Hardware and Network Infrastructure.
Chapter 14: Avoiding a Pain in the ASP: Streamlining Business Operations by Outsourcing.
PART IV: Dealing with the Back Office.
Chapter 15: Digging for Gold: Using Information to Build Market Share.
Chapter 16: Managing the Supply Chain.
Chapter 17: Saving Time and Money with E-Procurement.
Chapter 18: Setting Up Distribution and Fulfillment Systems.
Chapter 19: Building Market Reach with E-Marketplaces.
Chapter 20: Integrating Your Internal Systems with Business Partners.
PART V: The Part of Tens.
Chapter 21: Ten Winning E-Commerce Strategies.
Chapter 22: Ten E-Commerce Myths Revealed.
Index.
Book Registration Information.
Introduction.
PART I: An E-Commerce Overview: You Will Be Graded on This.
Chapter 1: E-Commerce: Beyond the Hype.
Chapter 2: Welcome to the Age of E-Everything: Technology.
Chapter 3: Before You Do an E-Thing, Get a Plan Together.
Chapter 4: Understanding and Transitioning into E-Commerce Business Models.
PART II: Making the Leap of Faith: Integrating Your Business.
Chapter 5: Integrating Your Business.
Chapter 6: Marketing and Competing in Cyberspace.
Chapter 7: Getting Virtual: Adding Geeks to Your Existing Workforce.
Chapter 8: Handling Legal Issues.
PART III: Setting Up the Front End of Your Business.
Chapter 9: Planning Your Storefront.
Chapter 10: The Least Bit You Need to Know about Building Your Storefront.
Chapter 11: Giving Customers What They Want: Service!
Chapter 12: Cashing In: Processing and Fulfilling Online Transactions.
Chapter 13: Minding the Farm: Your Hardware and Network Infrastructure.
Chapter 14: Avoiding a Pain in the ASP: Streamlining Business Operations by Outsourcing.
PART IV: Dealing with the Back Office.
Chapter 15: Digging for Gold: Using Information to Build Market Share.
Chapter 16: Managing the Supply Chain.
Chapter 17: Saving Time and Money with E-Procurement.
Chapter 18: Setting Up Distribution and Fulfillment Systems.
Chapter 19: Building Market Reach with E-Marketplaces.
Chapter 20: Integrating Your Internal Systems with Business Partners.
PART V: The Part of Tens.
Chapter 21: Ten Winning E-Commerce Strategies.
Chapter 22: Ten E-Commerce Myths Revealed.
Index.
Book Registration Information.
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